[1] The person whose romantic advances were rejected is then said to have "entered" (or to have been "put in") the friend zone, with the sense that they are stuck there.
[2] The concept of the friend zone has been criticized by some as misogynistic, because of a belief that the concept implies an expectation that women should be romantically involved with men in whom they have no interest, simply because the men were nice to them,[3][4] though the term refers to all forms of unrequited affection, not necessarily a man liking a woman.
After this time, if they continue to see each other, they are in the "friend zone" and so a romantic relationship is effectively impossible, even if one of the parties wants to be the other's lover.
[11] Writer Jeremy Nicholson in Psychology Today suggested that a romantic pursuer, in order to avoid being rejected upfront, uses a ploy of acting friendly as a "back door" way into a hoped-for relationship.
[13][14] Feminist writers such as Rivu Dasgupta and Amanda Marcotte have argued that the friend zone concept is misogynistic.
[15] The nice guy concept has been criticized as a gender trope with an underlying message that kind acts demand a sexual or romantic reward.
[15] Ryan Milner of the College of Charleston argued that the friend zone concept is a nuanced and harmful aspect of patriarchal authority and male domination.
He states the term's usage reflects a genuine emotional experience for straight men with low self-esteem and self-confidence.