The channel was widely regarded as a pioneer in the low budget user generated content that accelerated the transition to online tv.

Eventually, in February 2010, an Ofcom Sanctions Committee ruled against Friendly TV and related broadcasters, concluding that "serious and repeated breaches" had been committed.

Their programmes encourage viewers to call a premium rate service ("PRS") telephone number and talk to an onscreen presenter.

At certain intervals the presenters switch on a microphone and speak directly to viewers to encourage them to call the PRS number.

The Committee concluded that the breaches were serious making specific reference to explicit and graphic sex material broadcast without access restrictions after the 21:00 watershed.