[1] Since its launching by November 2007, Friends for Sale soared into popularity by June 2008, becoming one of the top ten Facebook applications with around 700,000 daily users[2] and activity peaked at around 6.5 million monthly users on 2 November 2009[3] until Zynga acquired Serious Business on 11 February 2010.

[4] Shortly after its acquisition by Zynga, Friends for Sale underwent another transition as it was subsequently sold to Lika Games Inc on September 27, 2010.

Due to financial constraints and challenges, Lika Games has made the difficult decision to discontinue the operation of Friends for Sale.

Given these circumstances and uncertainties about resolving these issues in the near future, the decision has been made to cease operation on September 3, 2011.

[citation needed] Players begin the game receiving some amount of virtual currency, as well as the in-game value of the pet that represents them.