[4] Early Zynga.org campaigns enabled players to contribute to charitable causes by purchasing specially created virtual goods within Zynga games.
[6] In September 2010, Zynga.org raised $500,000 in two days for L’Ecole de Choix, a K-12 school Zynga is building in Mirebalais, Haiti.
[8] In March 2011, Zynga announced 100 percent of proceeds from purchases of virtual goods in more than seven of its games would go to Japan's Save the Children Earthquake Emergency Fund.
[9][10] In the same month, Lady Gaga contributed to Save the Children and the American Red Cross from the sales of her Japan Prayer bracelets to Zynga.org.
[4] A two-week FarmVille campaign in partnership with AARP’s Drive to End Hunger provided more than 700,000 meals to senior citizens in need.