The game itself is free-to-play, however, players can purchase in-game currencies or enroll in special programs and offers to improve their game-play experience or help them progress faster, using real money.
[5] The announcement of the game's closure led to months of organized virtual in-game protests, and boycott threats from passionate fans towards Zynga.
These include purchasing new homes, decorating them, stylizing their avatar however they see fit, adopting pets, role-playing, meeting new people, and socializing.
Themes can be based on or inspired by a number of things, such as holidays, real-life locations, time periods and eras, stories and folklore, lifestyles, artistic movements, current events, and genres of fiction.
To make money, players can take on jobs, or perform daily tasks and collect bonuses, like opening free mystery chests they receive from friends.