It was released on 29 July 2016 by Island Records as the second single from KSI's second extended play (EP), Jump Around (2016).

[1] On 18 July 2016, KSI revealed the song's title, cover art and release date via his social media pages.

[2][3] "Friends with Benefits" was released for digital download and streaming on 29 July 2016 by Island Records, a division of Universal Music Group.

[6][7] The video's opening scenes show KSI and several of his Laid in America (2016) co-stars, including Caspar Lee, Alex Wassabi and Gerry Bednob, exiting a limousine upon arrival at a premiere of their film, before walking down a red carpet.

[8] The remainder of the video stars KSI alongside American model Jena Frumes, who plays the role of his no-strings-attached friend, in a series of silly vignettes which show the pair dressing up as various characters to illustrate some choice lyrics from the song.