He subsequently rose to become senior director, corporate strategy, where he worked on several notable deals including Microsoft's $240 million Facebook investment.

Leaving Microsoft to become an entrepreneur in 2012, Lanman served as founder and CEO of Livestar, a personalized recommendations app.

[14] After co-founding the audio technology company Doppler Labs in 2013, Lanman led the Series A financing for ClassPass and became executive chairman.

[17] In an interview on CNBC in May 2017, Lanman confirmed that ClassPass's intention was to eventually IPO, though he gave no definitive timetable.

[20] ClassPass attained unicorn status in a $285 million December 2019 financing round setting the company's valuation at over $1 billion.

[7] In 2015, Fritz Lanman was named "One of the Most Powerful People in Wearables" by Wearables.com as executive chairman for Doppler Labs' "Here Buds" product, "Here".