Froelichia floridana is a species of flowering plant in the genus Froelichia, in the amaranth family (Amaranthaceae).

[4] An annual, it produces white woolly flowers on tall flowering stalks, growing up to 40 in (1,000 mm) in height.

[2][3] The narrowly oblanceolate to elliptic leaves are opposite, occurring on the lower third of the stem.

[2] It grows in central and eastern North America, from the Great Plains to Mexico, east to the Atlantic Coast.

[4][1] Its propensity to spread easily has resulted in it being considered an agricultural weed and it is an invasive species in Australia.