First published by Cabal Communications in 1998, it was created to rival IPC's publication Loaded,[2] catering to a demographic of 16-to 25-year-old males.

[citation needed] Whilst a major selling point was the photo-shoots of models, the magazine also focused heavily on music, films, gadgets and games, plus sections on fashion and sport.

The magazine had also been responsible for a number of high-profile stunts, most notably smuggling an Eric Cantona lookalike, Karl Power, into the Manchester United team photo during a Champions League game.

The focus in content shifted slightly to issues including homelessness, UK opiate abuse and the refugee crisis, while also still featuring high-profile models, movies and style.

The revitalized Front also featured a major focus on MMA and other action sports, building a hard core fanbase from its 2 million social media followers.