There are five flavours, each of a different colour: strawberry (originally raspberry), orange, lemon, blackcurrant, and lime.

In 2020 Nestlé made the move to sell Fruit Gums solely in a bag format, as they are recyclable through the Terracycle scheme, shortly followed by a vegan-friendly recipe change.

In 2022, owing to growing pressure from consumers, Rowntree's made a u-turn on their decision to scrap the tubes of Fruit Gums.

The tubes were reintroduced but only as a vegan-friendly version.There is growing pressure from consumers to return the product to its original non-vegan recipe.

The television advert featured a young boy reminding his mother to buy fruit gums as she leaves to go shopping.