[3] In September 2020, Nestlé announced their intention to make Rowntree's Fruit Pastilles suitable for vegans after many years of requests from consumers.

The paper wrapper is green in colour with "Fruit Pastilles" written along the front in large lettering.

Along the bottom of the lettering there are pictures of different types of fruit all relating to the flavours within the packet, The top bears the "Rowntree's" brand name.

427,240 product samples were distributed as brand ambassadors tried to engage parents with the '25% fruit juice' message.

93% of the consumers involved said they'd had a positive shift in brand perception, whilst more than half were 'highly likely' to purchase post campaign.