Fruit Roll-Ups

[1] It is a flat, corn syrup-based, fruit-flavored snack rolled into a tube, spread on a backing sheet of cellophane to prevent the product from sticking to itself.

[citation needed] The overall marketing theme is that parents can feed their children "fun" processed foods that are based on real fruit.

Fruit Roll-Ups have featured variants on the original plain sheets such as punch out shapes on the rolls and temporary tattoos for tongues and formerly on skin.

In 2011, the Center for Science in the Public Interest sued General Mills over Fruit Roll-Ups, saying that their packaging and marketing was misleading because it presented the product as a nutritious, healthful, fruit-filled snack, despite having approximately the same nutritional profile as gummy bear candies.

More recently, someone posted a video online of themselves wrapping a spoonful of ice cream in a Fruit Roll-Up and eating it with a crunch.