Go-Gurt

[2] Anthropologist Susan Squires claims that her ethnographic research in U.S. American families led her client to the development of Go-Gurt.

This "sparkling yogurt" was originally developed by Lynn Ogden, a professor in the College of Life Sciences at Brigham Young University (BYU), in 1983.

[7] The product currently comes in four flavors: Strawberry Splash, Paradise Punch, Mango Blast, and Wild Berry.

The name was a play on words, as it evoked the sound of gulping a liquid and incorporated part of the Japanese transliteration of yogurt, ヨーグルト (Yo-Guruto).

[13] Single-flavor boxes include: A limited edition in 2009 had two flavors represented by cave people reminiscent of The Flintstones: Lulutub and Tubôôk.