Fruit soju

However, some people found soju difficult to drink due to its high alcohol content and strong flavor.

Its popularity declined because of Korean societal changes regarding work, which resulted in people not having enough time to drink.

It was flavored with citron and had a lower alcohol content compared to traditional soju, making it popular with younger consumers.

[6] Some of Korea's fruit soju brands were released in the United States, including Dew on Jamong (자몽에 이슬) and Sunhari.

The second-most popular fruit soju in this demographic was Bokbadeun Brother (복받은 부라더).