[1] Although the ice cream was made in the U.S., it used a quasi-Swedish name: frusen glädje (IPA: [ˈfrʉ̂ːsɛn ˈɡlɛ̂ːdjɛ]), without the acute accent, is Swedish for "frozen happiness".
Frusen Glädjé was produced at a Dairy Lea plant with special equipment and sold in 10 states in 1981, including New York and California.
Another catchphrase used was "Enjoy the Guilt", which appeared in print advertising and also on small crystal ice cream bowls, which were available via mail order from the company.
[3] Another American ice cream producer, Häagen-Dazs, sued unsuccessfully in 1980 to stop Frusen Glädjé from using a "Scandinavian marketing theme".
Häagen-Dazs's complaints included Frusen Glädjé's "prominently displayed list of the product's natural ingredients, a list of artificial ingredients not found in the ice cream, directions for serving and eating the ice cream (essentially that it was best served soft), and a map of Scandinavia".