Foreign branding

[1] In non-English-speaking countries, many brands use English- or American-styled names to suggest foreign origin.

In non-French- and non-Italian-speaking countries, many cosmetics, toiletry, and apparel brands use French- or Italian-styled names.

Names suggesting Japanese, Scandinavian, German, and other origins are similarly used for effect outside their home countries.

[10][11][12] Some fonts, sometimes called simulation typefaces, have also been designed that represent the characters of the Roman alphabet but evoke another writing system.

This group includes typefaces designed to appear as Arabic, Chinese characters, Cyrillic, Indic scripts, Greek, Hebrew, Kana, or Thai.