Fuji Bikes

[3] Toshoku America sold private-label Fuji-made bicycles as house brands through U.S. retailers such as Sears & Roebuck and Montgomery Wards.

During this period, Fuji became a partner with several contractors supplying parts for Japanese bicycles, including Sugino Cycle Industries and SunTour.

[4] It introduced the first successful mass-production 12-speed bicycle in the mid-1970s, using a redesigned rear axle to minimize spoke dish to maintain wheel strength.

This allowed manufacturers such as Specialized, Giant, and Trek to make inroads into Fuji's share of U.S. bicycle sales, often using frames produced at lower cost in Taiwan.

One of the last Japanese bike companies to shift production to Taiwan after the fall of the dollar, Fuji bicycles cost more in the United States than most competing brands, causing a drop in sales.

Fuji bicycles are now built in Taichung, Taiwan; Dong Guan, Guangdong Province, China; and in Kutno, Poland by Ideal Bike Corporation.

In November 2018 ASE (the parent company of ASI) declared bankruptcy, leaving the fate of US distribution of Fuji bicycles uncertain.

[9] One of these, BikeCo, a partnership of Tiger Capital Group and Advanced Holdings, received ASI and its bicycle brands including Fuji.