Fujicolor Superia is a Fujifilm brand of daylight balanced colour negative film introduced ca.1998 primarily aimed at the consumer market, but was also sold in a professional 'press' variant.

By mid 2024, the only film in the product line is Superia Premium 400 (officially distributed in Japan only).

The Superia line was primarily aimed at the consumer point and shoot market but is also popular with enthusiasts.

Despite the launch of Superia, Fujifilm also continued to offer a budget 'fujicolour' negative film in ISO 100 or 200 speeds based on older technology for price sensitive markets.

All current films in the Superia range list the following layer composition in their product information.

An ISO 100/21° speed portrait film aimed at professionals and enthusiasts, originally known as Fuji Reala (CS).

[9] General purpose ISO 100 daylight colour negative film designed for flexibility and ease of use.

[11] General purpose daylight type ISO 400 color negative film that incorporated the 4th Color Layer and fine grain (Sigma) technology from Pro line of films and later revisions (2003) incorporated the improved 'Super' Fine-Σ (Sigma) Grain Technology (Code CH).

[12] Updated 2006, with improved shelf life and super uniform fine grain technology.

In January 2019 the film was removed from sale in Japan and in 2024 discontinued in all markets, replaced by Fujifilm 400, contract manufactured by Kodak.

[15] [16] A USA market variant of Superia X-tra 400 launched 2005 (possibly to compete with Kodaks High Definition 400 film) with similar characteristics to X-tra 400 including sigma fine grain and 4th colour layer but adding newly developed 'Fine Color Film Technology' - a technology which realizes natural and smooth gradation that captures precise detail over a wide exposure range with brilliant color maintained.

Natural skin tones, softer graduation including the precise depiction of textures.

[17][18] High speed 800 ISO daylight consumer color negative films using 4th layer and nano grain technology aimed at zoom lens compact cameras.

Aimed at use in compact zoom lens cameras and flash photography under low light conditions.

Full discontinuation was announced Oct 2017, stock lasted to May/June 18 in Europe (parallel imported), having sold out first in Japan.