Velvia is a brand of daylight-balanced color reversal film produced by the Japanese company Fujifilm.

The original incarnation of the film was called "Velvia for Professionals", known as RVP, a classification code meaning "Reversal/Velvia/Professional series".

The original Velvia (RVP) had been discontinued because of difficulties in obtaining some of the raw materials needed to make the emulsion.

It used the new "Super-fine Sigma-crystal" technology which ended the need for larger grain size to achieve greater film speed.

The newer speed also has finer grain (an RMS granularity value of 8), and uses the color correction layers found in Provia 100F.

The chemical phenol, isopropylated phosphate (3:1) (PIP (3:1)) (CASRN 68937-41-7), the use of which is banned under the EPA's Toxic Substances Control Act (TSCA), is present in minuscule quantities within the layers of the film.

While Fujifilm believes the trace amount is not harmful to the environment, they opted to discontinue the film within the United States out of dedication to sustainability and compliance with the regulation.

Exposing the film for as little as 16 seconds produced a color shift, typically to purple or green, depending on shooting conditions.

After being discontinued, the closest replacement for the original Velvia film stock was Eterna Vivid 160, which produced roughly the same color effect while being more easily processed.

[21] Since 2006, Velvia 50 D (also sold as Cinevia) is available in Super 8 via three independent companies, Pro8mm in the US, and GK Film and Wittner Kinotechnik in Europe.