At the time of its release, it competed most closely with the Panasonic Lumix DMC-LX5, Olympus XZ-1, Canon PowerShot G1 X and Sony Cyber-shot DSC-RX100,[1] and was subsequently named a 2013 iF product design award recipient.

[2] The X10 was noted for its 2/3 inch type sensor, "twice as large as those used in almost all traditional compacts"[1] at the time, and its EXR colour filter layout, allowing either greater dynamic range or lower noise to be recorded in an image of reduced resolution, as well as a conventional full resolution image.

[5] Imaging-Resource noted that "the zoom lens obscures the lower right quadrant of the optical viewfinder", from about 45mm equivalent focal length to 28mm wide angle.

[5] In spite of this, Imaging-Resource expressed a preference for the zoom ring experience,[5] and TechCrunch referred to the viewfinder shading as "more quaint than problematic".

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