The segment of Fulton Street that traveled past Borough Hall has been turned into a pedestrian esplanade.

East of Flatbush Avenue, Fulton Street becomes a major artery of Downtown Brooklyn, Fort Greene and Clinton Hill.

On March 10, 2005, Fulton Street was co-named Harriet Ross Tubman Avenue along most of its length from Rockaway Avenue in Bedford-Stuyvesant to Elm Place in Downtown Brooklyn, on the anniversary of the death of the ex-slave and abolitionist, which has been designated "Harriet Tubman Day of Commemoration" in New York State.

The current era dates from the 1970s, when through the persistent efforts of the street’s merchants, the city agreed to a revitalization program through which it would narrow the roadway, widen the sidewalk, and create, with the exception of buses, a traffic-free shopping area.

Pomeroy's renovation was completed in 1984 for $24 million and received an Albert S. Bard Award from the City Club of New York.

[7][8] The area is New York City's third-largest commercial center after Herald Square and a stretch of Madison Avenue.

[10][11][12] Fulton Mall includes major retailers such as Macy's, H&M, Gap, GameStop, Foot Locker, Modell's Sporting Goods, and Finish Line.

[21] The Offerman Building was designated a New York City Historic Landmark in 2005,[22] and by 2017 had been converted into a 121-unit residential complex.