As for store locations, OK Mart often chooses more remote areas, allowing for lower costs and cheaper rent.

Initially, its expansion strategy focused on Taipei and Keelung, adopting a “rural-to-urban” growth model, with all stores being company-owned.

These programs aimed to offer entrepreneurs low-risk, high-security, and stable-profit business opportunities, leading to a dual model of company-owned and franchised stores.

[5] These compact stores were designed for hospitals, schools, MRT stations, office buildings, and parks, enhancing accessibility and cashless transactions.

In August 2018, OK Mart launched a cashless payment experience store at Taipei City Hall and, by December 2020, had established nine OKmini locations, with further expansion underway.