[7] On Friday 3 October 2008, G-A-Y moved to the famous gay venue Heaven, which MAMA Group had acquired a few weeks earlier on 22 September 2008.

[10] G-A-Y Late was closed permanently on 10 December 2023, with owner Jeremy Joseph citing 'external pressures' as the reason for the closure, including accessibility issues, safety concerns, and consistent building works surrounding the venue.

[12] In 2016, Joseph was also accused of racism after blaming a rise in crime in Soho on "Somalians";[13] this led to criticism from Black and South Asian LGBT groups.

[14][15] In March 2019, staff refused comedian Rosie Jones, who has cerebral palsy, entry into one of the G-A-Y nightclubs after they believed she was drunk.

[16] In November 2024, G-A-Y venue Heaven was closed by Westminster Council after one of their security bouncers was arrested for rape of a customer.

Most frequently, drag queens from across the international community perform on Saturday nights, however, G-A-Y is often also visited by mainstream musicians.

The G-A-Y album was released on Monday 3 July 2000 and peaked at number 18 in the UK compilations chart[citation needed]