The company was founded in 2000 as a subsidiary of Interpark,[2] and was acquired by eBay in 2009,[3] who subsequently sold it to Shinsegae at 3.4 trillion Korean Won.

An official at the prosecution said, "The number of sellers who actually stopped trading with '11street' was so small that the effect of restricting competition was not reached, and it was acknowledged that the eBay Market side performed its usual management and supervision duties to prevent unfair trade, so it was disposed of without charge.

"[11] Collectibles, appliances, computers, furniture, equipment, vehicles, and other miscellaneous items can be listed, bought and sold on the website.

Gmarket is also an easy place for unscrupulous sellers to market counterfeit and credit merchandise, which can be difficult for novice buyers to distinguish without careful study of the auction description.

To encourage fidelity, Gmarket maintains, rates, and publicly displays the post-transaction feedback from all users, whether they buy or sell.