Items are sold from both private consumers and businesses and are ranging from fashion and interior design to tech and collectibles.

The objective was to create a service to decrease the distance between collectors in Europe who wanted to trade various types of exclusive jewelry.

It was originally intended to be a small project but investors became interested and invested in the company, which led to rapidly increasing expansion plans.

However, after about a year in a luxurious office at Norrmalmstorg in Stockholm the company ran out of money as a result of the IT bubble bursting.

In 2021 an initiative named "Donera med Tradera" was started in order to raise money for charities.

In 2016, Tradera introduced the option to perform identity verification to ensure that the account is being used by the person who registered it.