Since its initial launch, the brand has generated $100 million in retail sales.

The deal was said to be unique as Ecko wasn't handling the designing of the clothing, but rather the marketing and merchandising of the brand.

[2] 50 Cent maintains full ownership of the line, along with the opportunity to re-launch it on his own.

[3] In February 2008, it was announced that G-Unit clothing had ended its partnership with Marc Eckō.

[4] However, only a few months later, it was announced that G-Unit had re-established partnership with plans of a Spring 2009 collection.