GAC Honda launched its first model, an American version Accord in March 1999 along with its first 4S shop.

[7] Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of GAC Honda.

Everus (Li Nian Chinese: 理念), GAC Honda's first China-only brand, is targeted at consumers in inland cities like Chaozhou and Lanzhou who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer.

[10] While it was the first China-only brand for any sino-foreign joint venture[11] other, similar marques do exist such as the Dongfeng/Nissan Venucia.

[12] GAC Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D.