[1] The inspiration for the campaign came from "Pastoralia",[2] a short story by George Saunders, which revolves around a man and a woman, who work as "cave-people" for a failing theme park.
[3] The premise of the commercials is that using GEICO's website is "so easy, a caveman could do it"; and that this slogan offends several cavemen, who not only still exist in modern society but live as intelligent, urbane bachelors.
[citation needed] The makeup effects for the cavemen include facial prosthetics, dental veneers, lace hairpieces, and body hair.
In 2010, one of the cavemen was spotted filming a series of commercials in Homer, Alaska on the fishing boat FV Time Bandit from the television show The Deadliest Catch.
[7] The magazine reported, "'Cavemen' will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta."