The award-giving body honors stars and performers simply for their popularity and commercial success in the Philippine entertainment industry, regardless of their excellence in their particular fields.

By the late '70s, after then President Ferdinand Marcos declared Martial Law in 1972,[3] he turned the responsibility over to Corazon Samaniego before leaving for abroad.

[4] Corazon Samaniego, a former businesswoman in Bulacan, continued the presentation and officially inaugurated the "Guillermo Mendoza Memorial Scholarship Foundation Inc." in 1971.

At the end of the day, the proceeds from the television rights and gate receipts are used to send underprivileged Bulacan students to school.

[5] Vice Ganda has the most phenomenal box office star titles with eight, he is also the first person to receive this award in 2012.