Gad Saad (/ˈɡæd ˈsæd/; Arabic: جاد سعد; born 13 October 1964) is a Canadian marketing professor at the John Molson School of Business at Concordia University.

[3][4] He wrote a blog for Psychology Today and hosts a podcast titled "The Saad Truth".

[5] His family fled in October 1975 to Montreal, Quebec, Canada, to escape the Lebanese Civil War.

From 2008 until 2018, he held the Concordia University Research Chair in Evolutionary Behavioural Sciences and Darwinian Consumption.

[12] Saad wrote a blog for Psychology Today titled Homo Consumericus from 2008 until 2020,[13] and contributed to The Wall Street Journal in 2011.