Gadfly Magazine was a periodical that was created in February 1997 and launched as a full-size print publication in January 1998.
At the Utne Reader's Eleventh Annual Alternative Press Awards, in 1999, it won for best Cultural Coverage.
[3][4] After the publication of the last print issue, in March/April 2001, "the creative forces behind the magazine" launched Gadfly Online, which was published for a little over a year.
[1] The subject matter centers on popular culture, including music, stand-up comedy, and film; the first issue of the magazine's print version gave a preview of The Matrix.
[citation needed] Gadfly Online published such writers as Andrew Loog Oldham, Tom Bradley, Richard Abowitz, Nile Southern (son of Terry Southern), Stephen Lee Naish, Marty Wombacher and the rock critic David Dalton.