The product consists of individually wrapped patties of moisturized dog food that resemble a hamburger.

His product became famous when it was selected to supply food for the sled dogs of the 1939 Byrd Antarctic expedition.

[3] The "improved" reference relates to an earlier version of the product "with cheese" marketed in the early 1970s.

[9] dVour has subsequently made small batches available in limited regional scope outside of the Midwest in 2022, 2022 and planned for 2025.

In 1972, National Lampoon's Deteriorata (a spoof of Desiderata, then enjoying a measure of popular attention thanks to a spoken word recording) singled out Gaines-Burgers "with cheese" in order to poke fun at modern product advertising using the line "Take heart amid the deepening gloom that your dog is finally getting enough cheese".