[16] It was founded with the name of Hyundai Hwarang and the first place of activity was in Insadong, a famous and important area of Seoul for antiques and art market.
Hyundai Hwarang relocated its gallery in Sagan-dong in 1975 and from this time started to actively communicate with the international art sphere and hosting exhibitions of Korean artists famous abroad.
The goal of Park Myung Ja was to mend the ruptures between Korea's modern and contemporary art worlds and to boost the careers of major artists.
She has affirmed that teachers and artists such as Do Sang Bong, Cheon Gyeong Ja and Kim Ki Chang encouraged her to open the gallery.
In the 1980s, she encouraged the internationally renowned artist Nam June Paik to work with Samsung Electronics, thus recognizing his Korean identity in his multimedia art.
Among the artists who have exhibited their art in Gallery Hyundai there is important names such as Kim Hwan Ki, Cheon Kyung Ja, Lee Jung Seop and Park Soo Geun.
There are also artists related to the Dansaekhwa movement such as Hyung Geun Yoon, U Hwan Lee, Park Seo Bo, Chang Yeol Kim and Sang Hwa Jeong.
Nam June Paik, who received the Golden Lion Award at the 1993 Venice Biennale for his work
On July 20, 1990, Nam June Paik performed his work A Pas de Loup (With the Steps of the Wolf) in the format of a shamanic ritual.