The museum's primary goal is the collection and preservation of artifacts documenting the material culture of the Gambia, as well as to educate both visitors to the country and residents who may not be familiar with Gambian history.

Gambian School children form the largest group of visitors and the museum education programme of art classes, quiz, history video shows etc.

The museum embodies the countries' cultural and historical identity, with its photo archives detailing over 70 years of Gambian history.

Upon initial observation, the presence of women within the exhibits, focusing on the liberation and establishment of the nation's capital (among the first that a visitor would encounter), appears prominent.

Apart from domestic involvement, perhaps unexpectedly, women are also shown, through photographic display, to have played a part in radical thought and political campaigning.

Portraits of individual women are accompanied with captions alluding to the fact that they did indeed hold positions of distinction and respect within the early Bathurst society.

In summary, women are shown in traditional dress, as educators within the school system, as members of active social clubs, as participants in religious pilgrimages to Mecca, as icons of beauty and as mothers, striving towards the continuity of their families.