"Interactive entertainment" was a phrase that is attributed to the magazine, but became part of the industry's vernacular and was popularized by Hal Halpin, founder and publisher – representing the convergence of the console, online and computer games sectors.
A significant portion of the magazine’s advertising revenue came from game publisher ads promoting upcoming titles to the leading retail buyers – who comprised the bulk of the 63,000 subscribers.
The publication went largely unopposed throughout its history, largely due to spawning several ancillary products which covered market niches, including GameDaily (a daily electronic newsletter and website), GameJobs (a job site and board), Official E3 Show Daily, and a re-publishing of Game Over: Press Start to Continue (the authoritative novel chronicling the industry).
When Cyberactive Media Group folded, the magazine ceased print and moved its only remaining asset, its name, online.
There remain no print trade magazines serving the North American interactive entertainment market, although there are several in Europe and Asia.