[3] The company's platform of services is licensed by the MGA,[4] UKGC and offered under a TW issued by the DGE in New Jersey.

[30] In 2017, GiG acquired the technology-driven performance marketing company Rebel Penguin ApS for a total amount of €13 million.

[32] 2018 was the signing of a deal with Hard Rock Casino, with an initial launch in Atlantic City, New Jersey.

[33] The company also launched its marketing compliance tool targeted at the online gambling segment, GiG Comply.

[37] E-sports hub GLHF.GG was signed on GiG Core as well as Sia Mr. Green Latvia for the provision of platform license, online casino, sportsbook, and front end services.

[47] In September 2019, GiG launched its digital and retail sportsbook with Hard Rock Cafe International in Iowa.

[48][49] In April 2020, Gaming Innovation Group divested its B2C operations to Betsson, for a total of €31m with a premium fee on the platform service.

for the provision of GiG's platform, front-end development, and managed media services to launch their digital operation in the regulated Macedonian market.

[52] In the same month, GiG subsidiary iGaming Cloud Inc. was granted a permanent casino service industry enterprise license (CSIE) from the Division of Gaming Enforcement (DGE) in New Jersey, United States.

The application was filed in June 2018 with GiG supporting Hard Rock International's casino operations in New Jersey under a so-called transactional waiver until the final approval was awarded.

Mill of Magic will use GiG's products to power its new Pay N Play casino offering under its license from the Maltese Gaming Authority.

[54] In August 2020, GiG signed the head of terms agreement with Grupo Slots LOTBA S.E, Argentina's premier gaming and entertainment group.

[58] That year, GiG obtained ISO 27001:2021 certification for the Frontend development solution and content management system, covering development, network configuration, infrastructure and associated product operations for frontend, middleware and backend Gaming services hosted on GiG's infrastructure.

[63] In April 2020, GiG signed an agreement with Betway to provide Sportnco's sportsbook and player account management in Portugal.

[66] In May 2022, the company signed an agreement with Full Games SA to provide player management and sports betting services in Angola, a new regulated market.

In April 2022, GiG announced the completion of a €51.5m acquisition of online sports betting provider Sportnco to complement both companies existing commercial profiles and offer significantly increased capacity for expansion into short- and long-term addressable markets.

It currently operates B2B betting networks in Spain and France, and is active in other European jurisdictions like Portugal, Belgium and Greece, as well as in South America and the United States.