Ganga Bhishen Agarwal (1908–1985), also known as Haldiram Ji, was an Indian entrepreneur from Bikaner, Rajasthan.
He started working in his father’s bhujia shop, where he developed a keen interest in the snack food business.
In 1937, he established his own small shop in Bikaner, selling traditional Indian sweets and snacks, particularly Bhujiya.
His innovative approach to making bhujia, using moth ki dal instead of besan, and his focus on quality quickly made his products popular.
[4] In the 1980s, Haldiram's opened outlets in Delhi, Nagpur, and Kolkata as part of its expansion into bigger markets.