Ltd. , doing business as Haldiram's is an Indian multinational fast-food restaurant chain, founded in 1937, as a confectionery and desserts shop in Bikaner, Rajasthan, by Ganga Bhishen Agarwal.
[2] Haldiram's is also a FMCG company as most of its restaurants have a integrated retail section, where packaged Indian Snacks and confectioneries are sold under its own brand.
In the 1990s, the production of potato-based foods was enabled by the importation of machinery from United States designed for these purposes.
[citation needed] Haldiram's products are marketed at various retail locations such as bakeries and confectionery stores, among others, and also on various commercial websites.
[15] Haldiram's thali was featured as the main character's favorite snack in the 2015 Bollywood film Prem Ratan Dhan Payo.