He built a consulting firm, OnSport, that crafted the Wachovia Championship and put together the NASCAR Nationwide Series.
Stevenson has also served as an independent director for Kilroy Realty Corporation, a publicly traded real estate investment trust, since 2014.
[6] When two partners in the company, Frank Craighill and Lee Fentress, left in 1983 to form competitor Advantage International, taking about 50 clients with them,[7] Stevenson followed.
[10] In September, with the channel forecasting a $40 million loss for the year, and its long-term future uncertain, Stevenson resigned to pursue other business opportunities.
Rick Welts, a colleague of his at the NBA and a partner in the agency before he left to be president and chief operating officer of the Phoenix Suns, said "He's never shy about offering an opinion, even if it's not politically correct".
"[6] Total Sports, with flat revenues and heavy startup costs, foundered as the dot-com bubble collapsed,[15] but OnSport continued to grow.
[15][16] It worked with Stevenson's former employers, the PGA Tour and the NBA, as well as with other sports properties such as Major League Soccer (MLS), the Pac-10 conference, and the U.S. Tennis Association.
[18] At the same time as running OnSport, Stevenson taught a course on the business of sport at his alma mater, Duke University.
Commissioner Larry Scott, impressed with what Stevenson had done with OnSport, turned to him in August to head a new subsidiary, Pac-12 Enterprises.
[21] They found 70,000 square feet of space in San Francisco, and by August 2012 built a network studio and offices there (using over 100 different contractors), developed broadcasting infrastructure on 12 campuses, scheduled up to 850 broadcasts for the first year, and negotiated carriage agreements with cable providers that made the content available to 48 million homes at launch.