[3] A staff of internationally based professional reporters handles day-to-day stories but the site also includes articles by LGBTI activists, freelancers, bloggers, academics, historians, celebrities, and people of prominence.

Readers could post comments, share and like stories to display on online social networks including Facebook, Instagram, Twitter, YouTube, Weibo and LinkedIn.

Gay Star News went live with the backing of investors Goldman Sachs, PricewaterhouseCoopers and National Australia Bank[7] on 16 January 2012.

Stephen Fry then tweeted his support to his 3.7 million followers, and is credited by Gay Star News for publicising their site regularly.

Commonly seen advertisers on the site are: International Fund for Animal Welfare, Direct Line insurance, Lufthansa Airways,[8] Travelex, Lloyds Bank, Smirnoff, Blued, Manchester United, late night rooms, Alfa Romeo, Heathrow, Snickers, Hoseasons, naked wines, npower, Fujitsu, the co-operative, the London Women's Clinic, Knight Frank, DigitasLBI and several pride support groups.