Gaylussacia pulchra is a plant species in the family Ericaceae.

It is native to the States of Bahia and Minas Gerais in eastern Brazil.

[3] Gaylussacia pulchra is a woody, branching shrub.

Leaves are lance-shaped, dark green on the upper surface, whitish on the underside.

Flowers are scarlet, tubular, in axillary racemes.