Gelati Cecchi

He was an Italian immigrant who was born in Ponte Buggianese, Tuscany, but resided in France and learnt how to make gelato from French citizens.

His crème gialla custard flavor, which was at the time regarded as the best in Turin, supposedly contributed to the business's rapid growth.

The gelato parlour in Corso Palestro was no longer big enough for its founder, who wished to distribute his products beyond the borders of Turin.

Gelati Cecchi grew until it employed 300 people and had a network of 120 agents who supplied as many as 1,500 points of sale, expanding to cover the whole of northern Italy and part of the French Riviera.

The company's communication strategy featured sports, and linked its name to Pallacanestro Biella,[5] which competed in the A1 league and had players such as Rudy Bennett[6] and Charlie Caglieris.

At the beginning of the 1980s, a new brand was founded in gourmet cuisine which immediately met with the public's approval: Antica Gelateria del Corso.