With the advent of the two Barilla brothers, the company experienced a phase of great development, and in 1952 the production of bread was suspended to concentrate solely on pasta.

However, Grace left day-to-day control in the hands of Pietro Barilla, grandson and namesake of the company founder.

[5] In 1993 Pietro Barilla died at the age of 80 and the management of the company passed to his children Guido, Luca, and Paolo.

This led to the fourth Barilla generation, and throughout the nineties the company continued the internationalization process, which began at the beginning of the decade under the management of Pietro, opening in 1999 the first production plant in Iowa, in the United States.

At the beginning of 2021 Barilla finalized the acquisitions in Canada of the Catelli company (including Lancia) and, in the United Kingdom, of the majority stake in Pasta Evangelists, a London-based start-up for the production of fresh pasta for home delivery; operations that mark the international growth of the Barilla Group and its desire to identify and anticipate consumer needs and values around the world.

Through its acquisition of the Swedish company Wasa, it is the world's leading producer of flatbread (a Scandinavian staple), selling 60,000 tons annually.

[9] Barilla Group has 30 production sites, 15 in Italy and 15 in the rest of the world: production plants are located in Italy and in Greece, France, Germany, Norway, Russia, Sweden, Turkey, the United States (in Ames, Iowa and Avon, New York), Mexico and Canada.

[17] Since 2018 the new internet site is active and available, in which it is possible to visit the different sections of the archive, among which are the photo library and TV advertising with more than 2700 commercials.

[18] In 2014, the Barilla Historical Archive contributed to the installation, at Corte di Giarola near Collecchio (Parma), an ancient 11th century Benedictine Grancia, the Museum of Pasta, with equipment and documents of extraordinary interest, including an entire pasta plant dating back to 1850 and the oldest sample of industrial spaghetti dating back to 1837.

[21] Furthermore, Barilla is currently the main sponsor of the US alpine skier Mikaela Shiffrin[22] and tennis player Coco Gauff.

Barilla attempted to have the case dismissed, but a judge ruled that the plaintiffs had suffered "economic injury" due to the deceptive advertising.

[34][35] In April 2022, Barilla announced the suspension of all new investments and advertising activities in Russia, limiting production to essential food items such as pasta and bread, and committed not to profit from its presence in the country.