Near the Genale of the colonists and separated by the Shebelle river, soon grew a bigger city populated by Somalis (working as cheap labor force in the plantations): the actual Janale.
In 1924, indeed it was started the Italian colonization of the area of Genale, in southern Somalia, forming a group of small and medium-sized farms.
Most settlers consisted of old fascist militants of Turin who had followed in this Italian colony the new governor of Somalia, Cesare Maria De Vecchi.
At least until 1931, cotton was the main crop, later replaced by banana production,[4] whose harvest was sold to the Italian State, that did the marketing in Italy as a monopoly.
During the Italian colonial period Genale was the center of a vast area of agricultural concessions of 20,000 hectares for the cultivation of banana, cotton and other subsidiaries.