General Amusement Corporation (GAC) was an international talent booking agency dating back to the 1930s.
[2] In the 1940s, GAC's name was changed to General Artists Corporation[2] to avoid confusion with a registered coin-machine company.
[citation needed] At that point, the only larger booking firm than GAC was Music Corporation of America (MCA).
During his time with GAC, he became known as an early champion of African American talent in the film and theater industries.
Other notable people who worked for GAC over the years included Martin Baum, Sid Bernstein, Stephen Blauner, Sam Cohn, David De Silva, Sandy Gallin, and Mike Medavoy.