Bernstein changed the American music scene in the 1960s by bringing the Beatles, the Rolling Stones, Herman's Hermits, the Moody Blues, and the Kinks to America.

[2] During World War II, he was stationed in Britain[2] and also served in France[3] with the 602nd Anti-Aircraft Artillery Gun Battalion of the United States Army.

[2] Bernstein helped jump start the British Invasion as the first concert promoter to bring the Beatles over to the United States from Britain.

By the first week of January 1964, as the Beatles were introduced to the New York City area, the same phenomenon occurred complemented by all sorts of contests and gifts.

"I had met the Rascals in the summer of '65 though Billy Smith (Amato) who actually discovered this group in Westhampton Long Island playing at a nightclub called the Barge.

Brian Epstein demanded the Shea scoreboard plug be cut off before the Beatles hit the stage but that didn't stop Sid from working with the Rascals over the next five years.

[7][8] Bernstein also brought British bands including the Rolling Stones, Herman's Hermits, the Moody Blues, and the Kinks to America.

[6] In 1964, he brought many Israeli singers to the United States for their first major concerts, among them Shoshana Damari, Shaike Ophir and Yaffa Yarkoni, who appeared at Carnegie Hall a year after the Beatles.