[2] Genertel was founded in Trieste in July 1994; it is the first company in Italy to provide financial services by telephone.

[1][3] In 1998 only five insurance companies were authorized to operate by telephone in Italy; among these, Genertel was the first in terms of premium amount[4] and number of customers (more than 100,000).

[5] In 1999 Genertel was the first direct insurance in Italy to offer the possibility of taking out policies on the Internet.

[6] In June 2009, Generali Italia launched Genertellife, the first online life insurance company in Italy, as an extension of Genertel.

[7] In 2014 there is a change at the top, Passero leaves the management of the company to Manlio Lostuzzi.