In evolutionary biology, genetic anthropomorphism refers to "thinking like a gene".
The question is an obvious fallacy since genes are incapable of thought.
However, natural selection does act in such a way that those that are most successful at reproducing themselves (by following the optimum strategy) prosper.
The most notable genetic anthropomorphist was the British biologist, W. D. Hamilton.
Anthropomorphism has been criticised on a number of grounds, including that it is reductionist.