The company, co-founded by John Ellenby,[1] who also founded laptop pioneer GRiD Systems Corporation, devised a method to use sensors in a device to associate relevant digital information with places on earth.

The basic concept around which most of GeoVector's R&D has focused is that knowing the position and orientation of the device allows the application to provide digital information associated with a place in the real world.

One GeoVector augmented reality design used compass equipped binoculars along with GPS to superimpose nautical maps on the visual horizon thus improving the safety of navigation.

The company built a prototype device known internally as The "Little Guy",[4][5] a handheld "pointable" information appliance independent of a visual or video element.

In early 2006, there were sufficient pointing capable handsets in Japan for GeoVector to launch its first commercial product on the KDDI network with support of local partners NECM and Mapion.