Geoffrey Moore

Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author,[2] known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.

[3] Moore received a bachelor's degree in American literature from Stanford University (1967) and a doctorate in English literature from the University of Washington (1974).

[4][5] Moore began his professional life as an English professor at Olivet College in Michigan, before moving his family to California, where he took a job as a corporate trainer[3] and executive assistant at a technology company.

Prior to working with the McKenna Group, Moore was a sales and marketing executive at Rand Information Systems, Enhansys, and Mitem.

[4] He heads his own consulting firm, Geoffrey Moore Consulting,[6] and is a venture partner with Mohr Davidow Ventures and Wildcat Venture Partners as well as managing director at Geoffrey Moore Consulting.